Tie Me


Tie Me is a small fashion manufactory which is specializing in hand-made bow ties and accessories based on bow ties. The identity is a visualization of the classic combination of white shirt and a black bow tie.

The black dots within the sign, other than the obvious association to the buttons, also serve as a space between the each word to ease the reading angle.

 

The black color established itself as the imperative as it creates the impression of sophistication and elegance, whether it is a “little black dress” or “black tie event” that we are talking about.